Puzzle London
Social & Mobile Gaming Agency
Creating the character details and skins for well known YouTubers, Instagrammers and cultural figures which then appeared in the game.
…And its timely release has resulted in impressive numbers. The app nabbed 100,000 downloads in its first 24 hours, and also climbed to the top of the UK iTunes charts on the day of its release last Sunday, with no marketing spend beyond mentions on social media by several of the stars involved.
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In BoxTuber, players must create their own YouTuber characters — which can be customized with exclusive merch — and then build a channel by posting videos in order to gain popularity. As their followings mount, they will earn the opportunity to box True Geordie, The Sidemen, and others — as well as KSI for the championship belt. The app is free on Apple and Android with in-app purchases.
SKILLS
Illustrator
ROLE
Illustrator / Artworker